The Procrastinator's Guide to Consistent YouTube Content

Hey,

That YouTube video you've been meaning to create... let's talk about why it's still not done.

After working with countless business owners, I've noticed something interesting: it's rarely about editing skills or fancy equipment. The real barriers? Coming up with ideas and actually hitting that record button.

And I'm guilty too, I started this newsletter to push myself to create content more consistently (that's your first tip, accountability).
​
Let's break down the process and make YouTube less overwhelming.

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Worth Watching

Part of what I do daily is consume a lot of content and here are some of my favorites:

We created a full YouTube Idea Bank with all the previous outliers.

Get Access Now

• Kallaway - How To Become A Master Storyteller
  ​Textbook hook and intro, delivery on the title's expectations, what people will learn and what their desired outcome will be and then his credibility.
• Mark Tilbury - If you're ambitious but lazy, please watch this video...
  ​Ambitious but lazy, trending topic especially for current Gen Z people.
• James Sinclair - Choose Wisely! 6 Very Difficult Businesses to AVOID​
  Love the delivery, minimal editing yet engaging by changing scenes (literally different spots in the same area)

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From Overthinking to Creating: A Business Owner's YouTube Roadmap

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1. Never Run Out of Ideas Again

The "Content Multiplier" method:

• Take your last successful piece of content (blog, email, social post)
• Break it into subtopics
• Expand each subtopic into its own video
• Look at frequently asked client questions
• Check your competition's most viewed videos and add your unique angle

Pro Tip: Keep a "Spark File" on your phone. Every time you solve a client problem or share advice, jot it down. You're creating content ideas without even trying!

This newsletter is based on many of our clients in our Studio (community) who mentioned that they are procrastinating and are not consistent in their uploads.

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2. Script Writing Made Simple

Follow this proven structure:

• Hook (0-30 seconds): Start with a bold statement or unexpected fact
• Introduction (30-60 seconds): What they'll learn + your credibility
• Main content: Break into 3-5 clear points
• Call-to-action: One clear next step

Quick Hack: Record a voice memo explaining your topic to a friend. Transcribe it. That's your first draft done!

To make this even easier, use AI. Yes, use it, not to write your word-for-word script but the structure it so it's easier for you to complete it. It's perfect for creative block, again this was exactly what I did for this newsletter.

We use Claude Ai and I have a project that has all the information of what we do, what we talk about, and what our audience needs and wants.

My prompt:
​Based on everything you know about us and what we do, help me write a newsletter about the struggle to create YouTube videos consistently and avoid procrastinating.

Provide tips and hacks to improve the creation of content

Of course I don't use the first draft and keep tweaking it and write the rest myself.

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3. The "Just Press Record" Method

Here's the truth: The first 2 minutes are always the hardest. Try these approaches:

The Warm-Up Technique:

• Start recording with the intention to delete
• Tell yourself "This is just practice"
• Do a terrible version on purpose
• Keep rolling - the good stuff usually comes after 5 minutes

Camera Confidence Boosters:

• Talk to your camera like you are in a conversation
• The hook and intro need the most attention, the rest will come more naturally.
• Start with bullet points instead of a full script
• If the teleprompter doesn't work well for you, it's unnatural, record in paragraphs

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4. Studio Setup for Success

The 10-Minute Setup:

• Dedicated recording space (even a corner works)
• Basic lighting (window + desk lamp)
• Simple mic setup (phone headphones work!)
• Clean background (or just a plain wall)
• Your phone works well and can be a teleprompter (use the "teleprompter" app)

Environmental Hacks:

• Face a window for natural lighting
• Record standing up for more energy
• Use airplane mode to avoid distractions
• Time block: Record first thing when your energy is high

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5. The Creation Process Breakdown

Instead of seeing it as one big task, break it into:

Day 1: Idea & Research (30 mins)

• Choose topic from your Spark File
• Write 3-5 main points
• Find one relevant story or example

Day 2: Script Framework (30 mins)

• Write your hook
• Bullet point your main sections
• Note your call-to-action

Day 3: Recording (60 mins)

• 10 mins setup
• 20 mins warm-up and practice
• 30 mins actual recording

Quick Tips for Better Videos:

• Speak 10% faster than feels natural
• Gesture more than feels comfortable
• Look into the camera lens, but don't be locked in
• Pause instead of saying "um"
• Smile before you start speaking

The biggest tip is to batch everything so you only have to do it once in a while, else be consistent and create a habit every week to do one video.

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6. Simple Editing Solutions (Without the Headache)

Let's be real - editing can be a time-sink. Here are two paths forward:

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Path 1: Quick Self-Editing for Beginners

If you're editing yourself, keep it simple:

• Work in a layered aproach
• Use basic cuts (remove mistakes and pauses)
• Add text for key points
• Include simple transitions although a jump cut is the best transition
• Drop in background music subtly

Pro Tip: Look for "Edit Ready" software like CapCut or OpenShot - they're free and much simpler than premium editors like Premiere Pro

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Path 2: Finding the Right Editor

If editing isn't your thing (and that's okay!), here's what to look for in an editor:

What to Look For:

• Experience with your content type (business/educational)
• Understanding of pattern interrupts and hooks
• Clear communication and turnaround times
• Ability to match your brand style

Where to Find Them:

• Ask in creator communities
• Check portfolio websites (Upwork, Fiverr)
• Look at channels similar to yours and reach out to their editors
• Join editing-focused Discord servers

Expected Investment:

• Basic editing: $50-150 per video
• More complex editing (lots of B-roll, effects): $200-500 per video
• Custom quotes for specialized content

Before Hiring, Ask For:

• Examples of similar content they've edited
• Their process for implementing feedback (we use frame.io)
• Typical turnaround time
• Their backup plans for technical issues

Test Project Tips:

• Start with a short video (3-5 minutes)
• Provide clear reference examples
• Give specific feedback
• Set clear expectations for revisions

Remember: A good editor is an investment in your time. The hours you save can go into creating more content or running your business.

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This Week's Action Plan

1. Today: Start your Spark File with 10 ideas
2. Tomorrow: Pick one idea and write your bullet points
3. Day 3: Set up your recording space
4. Day 4: Record (even if it's not perfect!)

Remember: Your audience needs your expertise more than they need perfect production value. Start sharing!

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The Mindset Shift

Stop thinking about "making YouTube videos" and start thinking about "documenting your expertise." You already know this stuff - you're just turning on the camera while you share it.

What's one topic you could easily talk about for 10 minutes without preparation? That's your first video!