Understand your audience to get unstuck

Hey,

I got tired of repeatadly saying that you need to understand your audience to know what content to create.

But how can you gain a better understanding of your audience, especially when you're just starting out or struggling to hit that sweet spot with the algorithm?

Today, I'm diving into best practices for accurately understanding your audience to create more effective content and drive engagement on YouTube. The best part? These strategies are valuable for any aspect of your business.

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Worth Watching

Part of what I do daily is consume a lot of content and here are some of my favorites:

We created a full YouTube Idea Bank with all the previous outliers.

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Get Access Now

• World Wide Hearts - CHIANG MAI, THAILAND (2023) | 10 BEST Things To Do In & Around Chiang Mai​
  ​Travel videos are still a thing, this video is optimized for search. Keywords and everything someone wants, good value and great production quality.
• Kallaway - How To Become A Master Storyteller​
  Short effective hook with credibility and going straight into a visual explanation of the problem with extra clips from credible sources to add to his point.
• Creator Booth - She Built A System That Makes ANY YouTuber Rich​
  ​Simple yet effective thumbnail/title combination, hitting that desire factor for any YouTuber.

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The Power of YouTube Audience Research: A Deep Dive into Channel Growth

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Why Most Creators Fail at Audience Research

The YouTube landscape is brutally competitive, with over 500 hours of content uploaded every minute. Yet, most people make the same critical mistake: they focus on content creation without truly understanding their audience. Let’s change that.

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The Psychology Behind Successful YouTube Channels

Successful YouTube channels aren’t just good at creating content, they’re excellent at understanding human psychology. They know: -

• What keeps their audience awake at night
• The language their viewers use to describe their problems
• The solutions their audience has already tried
• Where their viewers want to be in 6-12 months

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The Four Steps of Audience Research

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1. Analytics Deep Dive

Your YouTube analytics reveal patterns that most creators miss:

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Watch Time Patterns

• Look for videos with 40%+ audience retention
• Identify topics that keep viewers watching past the 50% mark
• Track which video lengths perform best for your specific audience

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Engagement Signals

• Comments-to-views ratio (aim for >1%)
• Like-to-view ratio (healthy channels see 4-10%)
• Subscriber conversion rate from views (target: 2-5%)

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Traffic Sources

• Browse features success rate
• Search traffic potential
• External website referrals

Pro Tip: Create a weekly analytics review template. Track these metrics consistently to spot trends before they become obvious.

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2. Competitive Intelligence Framework

Don’t just analyze competitor, analyze their audience’s behavior:

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Comment Mining

• Save screenshots of highly engaged comments
• Track recurring questions
• Note emotional triggers
• Identify success stories

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Content Gap Analysis

• Topics competitors haven’t covered
• Questions left unanswered
• Production quality differences
• Engagement patterns

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3. Direct Community Research

Your audience leaves breadcrumbs everywhere:

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Social Platforms

• Facebook Groups: Track discussion themes
• Reddit: Note upvoted posts and controversial topics
• Discord: Monitor real-time conversations
• LinkedIn: Observe professional pain points

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Search Intent

• YouTube search suggestions
• Google Trends data
• Related searches
• Question-based queries

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4. Creating Your Audience Bible

This living document should include:

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Audience Voice

• Exact phrases used
• Common frustrations
• Success definitions
• Industry jargon
• Questions format

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Problem-Solution Matrix

• Current challenges
• Failed solutions
• Desired outcomes
• Success metrics
• Implementation barriers

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Turning Research Into Results

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Content Planning

Use your research to inform:

• Video topics
• Title selection
• Thumbnail design
• Script structure
• Call-to-action placement

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Engagement Strategy

• Open loops based on known pain points
• Strategic timestamp placement
• Comment response templates
• Community post topics

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Measuring Success

Track these metrics monthly:

• Average view duration increase
• Click-through rate improvement
• Comment quality enhancement
• Subscriber growth rate
• Returning viewer percentage

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Advanced Strategies

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Audience Segmentation

• Create content for different journey stages
• Develop segment-specific playlists
• Tailor community posts
• Adjust video style per segment

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Testing Framework

• A/B test titles
• Thumbnail variations
• Hook styles
• Call-to-action placement

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The Impact on Your Channel

Channels implementing this research framework typically see:

• higher average view duration
• better click-through rates
• more engaged comments
• faster subscriber growth
• Stronger community engagement

Remember: YouTube success isn’t about posting more, it’s about understanding deeper. Take the time to know your audience, they’ll reward you with their attention, engagement, and loyalty.