YouTube Gold: The Questions That Will Save You Time & Money

Hey,

I want to touch on the actual first step before you decide to invest (more) in YouTube. Let's talk about the questions you need to answer to set yourself up for success.

I've helped dozens of business owners build their YouTube presence, and I've noticed something interesting: the ones who succeed aren't necessarily those with the biggest budgets or the most experience. They're the ones who get crystal clear on these key areas first.

These are the exact questions I ask new clients during onboarding to get a full picture.

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Worth Watching

Part of what I do daily is consume a lot of content and here are some of my favorites:

We created a full YouTube Idea Bank with all the previous outliers.

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• Suits2Boots - My entire 1st year of farming with zero experience. (I quit my job, and bought 150 acres).​
  ​A whole year of content into one long video for a new channel. What works is what others can't.
• Zealous - I Learned Extreme Camouflage to Escape a K-9 Unit​
  This video is the 3rd in a format that worked well for him, so perfect case of doubling down on what works with a slight variation.

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The Questions That Will Save You Time & Money

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1. What's Your REAL Goal?

This goes deeper than "I want more views." Are you looking to:

• Generate qualified leads for your high-ticket service?
• Build authority in your industry?
• Create a content library that supports your sales process?
• Drive traffic to your existing products?

Your goal shapes everything - from content strategy to production quality to resource allocation.

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2. Who's Your YouTube Viewer?

(Hint: It Might Not Be Who You Think)

The most common mistake I see? Assuming your YouTube audience is identical to your current customer base. Consider:

• What specific problems are they actively searching for solutions to?
• What stage of the buying journey are they in when they find you?
• What type of content do they already consume on YouTube?
• When and where are they consuming this content?

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3. The Resource Reality Check

Be honest about:

• How much time can you consistently dedicate weekly?
• What's your comfort level on camera?
• Do you need a full team, or can you start solo?
• What's your minimum viable production quality?

Remember: Consistency beats perfection every time on YouTube.

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4. Your Content Secret Weapon

Here's something most people miss: Your unique angle isn't just your expertise - it's your experience getting results. Think about:

• What specific results have you achieved?
• What unique process do you use?
• What industry myths can you bust?
• What behind-the-scenes insights can you share?
• Your personality?

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5. The Revenue Question

YouTube isn't just about views, it's about viewer conversion. Consider:

• What's your first conversion goal? (Email list, consultation, low-ticket offer?)
• How will you track YouTube's impact on your business?
• What content supports your sales process?
• How will you nurture YouTube viewers into customers?

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The Next Step

Before you invest a single dollar in equipment, editing, or even when you are already been investing in YouTube but not getting the results you want. Spend time answering these questions.

They'll save you months of potential frustration and help you create content that actually drives business results.

Below is the template with all of the details I used for the questions during our onboarding.

Client Questionnaire Template

Want to dive deeper? Reply to this email with your biggest YouTube question. I read and respond to every message.