The Micka Show was struggling to grow.
This was to no fault of her own.
Some YouTube channels stagnate because the audience expectations for what makes a “good video” keeps changing.
We made ZERO changes to the creator’s persona and 100% changes into improving:
• Thumbnails → Increasing click-through
• Titles → Hooks that support thumbnails to also increase click-through-rate
• SEO → YouTube is the second biggest search engine after all
• Editing → YouTube is all about viewer retention
As a result, the channel increased their views by 200% in 90 days.
In that same period, TMS grew from a base level of 200-300 views a day to the base level of 1,000-1,500 views a day.
So how can you turn your channel around from stagnating?
• Find unsaturated topics in the niche.
• Optimise all the various parts of the channel for long-term success because YouTube is a long-term game.
• Create a sustainable content plan because nothing hits worse more than creator burnout.