Most businesses using YouTube have no idea which videos are actually generating leads. They see views going up but can't connect that to email signups, booked calls, or sales. This free tool fixes that. Generate a unique tracking link and QR code for every video you publish. Once set up, you'll know exactly which videos send traffic to your site, which calls to action are working, and where leads are dropping off.
How It Works
Playstack
YouTube UTM Generator
Free tool by Playstack —
per-video attribution links & QR codes for YouTube creators
Full UTM URL (video) — what your redirect points to
Full UTM URL (QR) — what your QR redirect points to
Now do these 3 things
1
Create two redirects on your siteyoursite.com/go/[slug] → full video UTM URL yoursite.com/go/[slug]-qr → full QR UTM URL
2
Place the linksDescription link → first line of description + pinned comment QR code → send PNG to your editor to overlay on screen
3
Verify before publishingClick your own link and confirm GA4 logs utm_source, utm_medium & utm_campaign correctly
Want the full step-by-step SOP?
Get the complete attribution setup guide — redirect configuration, CRM tagging, GA4 verification and the monthly review process.
Full SOP document
Redirect setup guide
CRM tagging walkthrough
✓ Done — check your inbox. The SOP is on its way.
Add multiple videos, generate all links at once
No videos added yet.
All links & QR codes
Frequently asked questions
Do I need Google Analytics to use this?
No — UTM parameters work with any analytics tool including GA4, Kit, HubSpot, and most CRMs. As long as your tool tracks where traffic comes from, UTMs will work.
What's the difference between the description link and the QR code link?
They point to the same destination but are tracked separately. The description link uses utm_medium=video, the QR code uses utm_medium=qr. This lets you see how many people click the link vs. scan the code on screen — useful because over 40% of YouTube viewers watch on TV and can't click links.
When does UTM tracking actually matter?
Tracking only generates useful signal once you have meaningful traffic volume — typically 10,000+ monthly views and 100+ monthly website visitors. Before that, focus on growing traffic first. Once volume is there, UTM data tells you which content to double down on and where your funnel is leaking.
Is this tool free?
Yes, completely free. No account required. All data stays in your browser. Built by Playstack — a YouTube growth agency for B2B businesses.
Want help building a YouTube channel that generates leads?
Playstack works with B2B businesses to build YouTube systems that turn views into revenue. Strategy, scripts, thumbnails, and tracking — done with you or done for you.
