How We Doubled the Stats for this YT Channel after our First Video Together

What makes the needle move the most for your YouTube channel?

⭐ The idea

Research what's in demand, what stands out and what your audience already has been watching on your channel or competitor channels.

⭐ Improve the hook

50% of your efforts in creating the script/edit for the video should be put in the hook.

⭐ Optimize for audience retention

The number one metric on YouTube is average-view-duration so script and editing should be optimized for this to get it a better chance to be recommended to others.

Shortening your outros with an effective Call to Action.

⭐ Production Quality

Improving your video setup and audio quality improves audience retention and is also very helpful for your credibility.

I've ordered them in importance.

My favorite clients are the ones that have been on YouTube, sharing what they are great at but have no time for YouTube.

Because the content was already great it just had to be optimized and that's what we did here.

The first video we posted for them improved all metrics and even doubled watch time.

“Oh wauww, you got some views, and?”

For this channel, the primary source of traffic comes from YouTube organic.

Getting more views = getting more traffic to the underlying product/ service offer = more leads = more sales

We understand that building an audience is not the same as making more money.

For that reason, we have partnered with Oliver Kenyon who is a conversion coach in the Playstack Mastermind. He is building funnels for personal brands like Lionel Messi, Manny Pacquiao and Kim Kardashian.

Now, our clients are generating more organic traffic, converting higher and making more money.